Cookie Policy

Cookies and Digital Tracking Technologies Notice

LAST UPDATED – April 6, 2026

Panasonic Corporation of North America (“Panasonic,” “our,” “we,” or “us”) operates various websites and online services (“Sites”). If you are reading this notice, you are on one of our Sites. This notice also forms part of our general Privacy Notice.

This Cookie and Digital Tracking Technologies Notice (“Notice”) explains how we use cookies, web beacons, pixels, tags, trackers, and similar digital technologies (“Cookies”) to operate and to help collect data on our Sites and from our promotional email messages, newsletters, and blogs. Here, you will also discover ways to control these technologies if you wish.

We may update this Notice at any time. Any changes will become effective as soon as they are posted. Your continued use of our Sites constitutes your agreement to any changes.

What is a Cookie?

Cookies are small text files that a website leaves on your computer. It helps the website remember who you are and what you did there if you visited before. For example, if you put items in a shopping cart in an online store, the cookie remembers those items for you. This way, when you come back later, the website still knows what you added to your cart. They help websites keep track of your visits and make your experience better and more personal, and they also help companies understand consumer behavior to develop more effective marketing strategies and make better Sites.

Where Do Cookies Come From?

Some of our Cookies are controlled directly by us. Others are controlled by third parties we hire to help us with our Sites and our business operations. Third-Party Cookies help our Sites display embedded videos, maps, plug-ins, or ads provided by a third party (not us) (“Third-Party Content”). Note that when your you view Third-Party Content, your web browser (Google Chrome, Safari, Microsoft Edge, etc.) connects to a third party’s web server or web beacon to retrieve that content enabling the third party to set or read its own Cookies on your device and may collect information about your online activities over time and across different websites or online services that also contain that third party’s content or web beacons.

What Kind of Cookies Do Your Sites Use?

Different Cookies do different things. Some are essential to operation; others are not. The types of Cookies we use are:

  • Necessary – These are limited to what is necessary for the operation of our Sites, including to maintain cookies that are required for the operation the security and integrity of our websiteSites and are not used for advertising purposes. They also include, for example, Ccookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services. Necessary Cookies are not used for analytics, advertising, or tracking purposes.
  • Performance – These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functional – These are used to recognize you when you return to our Site, enabling us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Sale of Personal Data – These Cookies record your visits to our website, the pages you have visited and the links you have followed. We will use this information to make our website, and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

To learn more about Cookies used across Sites, see here.

To learn more about the Cookies we use on our Careers site, please see here.

To learn more about how we use Cookies, please read How Do We Use Cookies below.

To learn more about third-party Cookies, please read Third-Party Cookies below.

How Do We Use Cookies?

We use Cookies to improve your experience on our Sites, secure them from malicious activity, and help them function, for example, by:

  • Storing your preferences and settings
  • Authenticating your account and making account logins faster and easier. (These Cookies are typically removed or cleared when you log out for the security of your account.)
  • Personalizing your experience on our Sites so you can see products you’ve viewed or searched for on prior visits to our Sites
  • Enabling automatic completion of online forms
  • Making sure your online shopping cart saves your items

We use Cookies to help us understand how you use our Sites so we can make them better, for example, by:

  • Counting the number of users to our Sites and the pages within our Sites so we can ensure a Site doesn’t get overwhelmed with visitors, which would cause it to shut down.
  • Analyzing how our Sites perform such as how fast a page or image loads.
  • Learning how people navigate between pages or how they got to our Sites from other places on the Internet.
  • Discovering what content on our Sites is in highest demand, so we can deliver more of that kind of content and less of the content that isn’t as popular.
  • Tracking performance of third-party content such as embedded videos, maps, plug-ins, or ads and your interaction with this content to determine its effectiveness.

Third-Party Cookies

Site Security and Fraud-Prevention and Detection Cookies

We use cookies to help protect our Site and the user data processed through our site from unauthorized access. Cookies deployed through our Site help us monitor for, and detect, potentially harmful or illegal use of our Services. For example, some Sites use third-party solutions such as reCAPTCHA provided by Google to help protect our Site from spam and abuse by distinguishing between human users and automated bots.

Some Sites may deploy Cloudflare's bot management cookies (_cf_bm) to help identify and mitigate automated traffic to protect the Site from harmful bots. The information in the _cf_bm cookie (other than time-related information) is encrypted and can only be decrypted by Cloudflare. Cloudflare processes this information on our behalf to support security and performance of the Site. For more information about this cookie, see: https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/

Performance Cookies

We use Google Analytics and other Google services, to support the operation and performance of our Sites and to analyze your interactions and experiences on our Sites, including the Site features you use, how you navigate, and your click/touch, movement, scroll, and keystroke activity.

You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.

We may share your information with third parties (e.g. Google) to help us better understand which advertisements or marketing messages result in people buying a product or requesting additional information about a product. Of course, we only share your information with our ad measurement services providers with your consent where required by law.

Ad measurement services take information you provide when you make a purchase from us or complete a form requesting more information, plus information obtained from cookies, and matches this data to other data collected by them from your other website interactions across the Internet. This matching service allows us to better measure how a marketing message resulted in consumer interest in our products.

To learn more about how ad measurement services work, please see: https://support.google.com/google-ads/answer/9888656?hl=en. You can also find more information on other third-party analytics cookies here.

For more information about the privacy practices of the other listed companies, please review their privacy policies.

Sale of Personal Data Cookies

We also use third party advertising Cookies to deliver advertisements, to make them more relevant and meaningful to you, and to track the effectiveness of our advertising campaigns, both on our Sites and on other websites (including social media platforms) or mobile apps. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites.

Some advertising partners use affiliate tracking Cookies, so we can tell if you have come to a Site from one of our partner sites so that we can give them credit for the referral of Site traffic or sales that result from your visit.

Social Media Cookies

Social Media Cookies are a type of Marketing and Retargeting Cookie. In some cases, we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.

On some of our Sites you may see “social buttons”. These enable users to share or bookmark web pages or access our content on these social media sites. These buttons include but not limited to: Snapchat, Reddit, X, Instagram, Vimeo, Facebook, LinkedIn, and YouTube. You may also find other regional or language-specific social media buttons. By clicking on any of these buttons, the Site will register your click.

Please be aware that when you are logged-in to the services of a social media sites they may also be collecting information about your browsing habits, including when on our Sites, even if you do not click on a social button. Read the privacy and cookie notices on these sites to learn how they use your information and how to opt-out or delete such information.

You can view our third-party social media and marketing partner Cookies here.

Email Tracking Technologies and Email Opt-Out

Our marketing emails may include tracking technologies, such as those provided by third-party services. These technologies help us understand how recipients interact with our emails—for example, whether an email was opened, or a link was clicked. This information allows us to improve the relevance and effectiveness of our communications.

You can stop receiving marketing emails from us by clicking on the “unsubscribe” link provided at the bottom of each marketing email. Note that you may not opt out of services or transactions related emails (e.g., information about your subscription, orders, changes to your account, updates to our Terms or this Privacy Notice, and technical and security notices).

Video Content and Cookies

We use third-party video hosting to deliver video content on our websites. These third parties include but are not limited to Wistia, Vimeo, and YouTube. When you view videos hosted on these third-party platforms, the platforms may set Cookies or use similar tracking technologies to collect information about your interaction with the video, such as playback activity and viewing duration. This data may be used by the third-party platforms in accordance with their own privacy practices.

How Can You Control Cookies?

You may be able to adjust your Cookie settings on your browser or device in addition to the settings we make available to you on our Sites.

Note that Cookies may be session-based or persistent, Session cookies expire when you close your browser. Persistent cookies remain on your device for a defined period or until you delete them. The retention period varies depending on the function of the cookie, such as maintaining security, remembering preferences, or supporting analytics.

Browser Settings

Your browser may provide you with the option to refuse some or all non-essential browser cookies. We recognize “Universal Opt-Out Signals” from web browsers that have such features in U.S. states such as California that require us to do so. You may also be able to manually remove cookies from your browser. For more information about how to manage browser cookies, please follow the instructions provided by your browser.

Device Identifier Settings

Your device operating system may let you opt-out from having certain device identifiers used for interest-based advertising. You should refer to the instructions provided by your mobile device’s manufacturer; this information is typically available under the “settings” function of your mobile device.

Website Settings

You can also customize which cookies may be set by using our cookie menu accessible here: Cookie Settings

Manage Your Cookies

Cookie Settings

Contact Us

Questions about this Cookie Notice may be directed to privacy@us.panasonic.com or by phone at (800) 704-1257.