Thank You for Helping Us Further Raise the Value of the Panasonic Industry Brand

Access to all the assets, elements, and guidelines necessary to appropriately represent the Panasonic Industry brand as a Panasonic digital marketing partner.

A brand is an unshakeable commitment to provide experiences that are in keeping with the brand and an assurance of unfaltering quality. Amid rapid change and intensifying competition in the business environment in which we operate, we have established a new Panasonic Industry brand concept to clarify our vision, increase external recognition and internal workforce cohesion, and raise brand value.

The details listed below describe the brand concept of the Panasonic Industry brand—one of the business brands under the Panasonic corporate brand—and the design elements used to represent it including both basic design elements and basic applications of the graphic system. When developing design formats for specific media, please do so in accordance with the rules outlined here.

By fully understanding these rules and communicating consistently, each of us who is involved with the brand can contribute to further establishing the Panasonic Industry brand and raising its value.