But with this scale and commitment as a supplier comes a challenge … guiding our partners to online product and application information, quickly and easily, without requiring specific, in-depth product knowledge.

“Search has always been a major part of the user journey on our site,” explains Sandy Jaouen, Panasonic’s Group Manager of Strategic Marketing. “But previously existing search tools demanded strong product knowledge if users were to find what they were looking for. Part numbers, keywords, product names – they were all needed in the search for the right outcome."

“Without that detail, users could reach dead ends, where the wrong answer was presented to them. We knew there had to be a better way.”

“The road to a solution began with the development of a Product Information Management database,” continues Sandy, “that allows all Panasonic product data to be managed far more effectively, incorporating and enhancing an existing daily inventory which is added to directly by Panasonic distributors."

“Panasonic Industrial has over 3,500 product attributes that are used in search. To create more manageable parameters, we isolated and ranked the top 25 product attributes from 17 different product categories. This created a structure on which the new Parametric Search engine could be built, and one which is future-proofed, as the search structure is inherently designed for organic growth.”

“By associating attributes and specification to key product categories, and then offering intuitive drop-down criteria for selection, we created a tool that’s far faster, simpler and more accurate than anything site users have experienced previously. Critically, it allows visitors to search quickly for multiple components being designed into the same board, rather than isolated products. In this way, they’re able to find everything they need from Panasonic, rather than looking across a myriad of potential suppliers, with all the complexity and additional cost that incurs.”

 

Super-Charged Convenience

 

“Combining super-charged convenience with a far more comprehensive view of our product range, we’ve achieved a huge leap forward in customer experience. Responsive design insures the Parametric Search engine is optimised for any device, including desktops, tablets and smartphones, providing easy access to business-critical product information, no matter where the visitor might be."

“To say the Parametric Search Engine is lightning-fast is no empty boast. Users can now get to the detail they need, right away, across more than 122,000 part numbers! This level of digital service puts Panasonic ahead of the game in our sector. No competitor offers a comparable Parametric Search tool, and certainly none can match the convenience or breadth of information our site users now enjoy.”

 

Experience the power and speed of Panasonic’s Parametric Search Tool for yourself!